Hit The Ground Running
The political category has always been a challenge for media sellers — unlike traditional marketing, the opportunities and contacts fall outside our radar. And existing presentations and ad packages typically don’t address political prospects.
We support media sellers on several levels starting with a primer about political marketing and its media buying universe. From there our services are tailored based on previous political selling experience and the breadth of opportunity. Our basic training is a category overview including a customized playbook. Or we can help you build a comprehensive channel strategy including territory planning, collateral and product development, and even build a custom database updated throughout the election season.